- Banners displayed in Postimees web publications must be in GIF, JPG, FLASH or HTML format. We also accept FLASH-format video banners.
- The size of an advertising file must not exceed 100 Kb (without special agreement).

- It is recommended that FLASH-format banners be backed up with an alternative animated GIF banner. The alternative banner will be displayed to users who do not have  a FLASH player.
- If an advertisement is accompanied by a sound clip, the banner must feature a button with which it is possible to switch the sound on or off. Advertisements lack sound by default.
- In preparing FLASH banners we request that you write clickTAG into the banner as a getURL parameter yourself.

• ActionScript 2

            on (release) {
            getURL (clickTAG, "_blank");
            }

• ActionScript 3

           var paramList:Object = this.root.loaderInfo.parameters;
           minuTAG.addEventListener(MouseEvent.CLICK, openURL);
           minuTAG.mouseEnabled = true;
           minuTAG.buttonMode = true;
           function getURL2(url:String,window:String):void {
           if (Capabilities.playerType == "ActiveX") {
           ExternalInterface.call('window.open("'+url+'","'+window+'")');
           } else {
           navigateToURL(new URLRequest(url),window);
           }
           }
           function openURL(evtObj:MouseEvent):void {
           getURL2(paramList["clickTAG"], "_blank");
           }

Note: We cannot count clicks in our system if the URL is coded directly into the flash file.

- Without prior agreement, clicking on a banner must open a URL in a new window – target _blank must be designated for the banner.
- Flash banners should use Flash versions up to 10.0.
- We ask that an advertisement file be sent to us for testing at least 2 days before the advertisement is to appear, and in the case of FLASH and HTML format advertisements 3 days before they are to appear.
- VIDEO format banners .flv and file must not exceed 2 MB.

- Ads can be either Rich Media files such as html or flash files. Or picture files such as jpeg/gif. 
- If ads are delivered too late Postimees.ee cannot guarantee ads to be published in time.

CPU:
It’s very important that an ad doesn’t use more than 5% of the pc’s cpu (processing power). The
reason for having such limits is simply because we want our website to be perceived as “fast” to our
readers.
You can check CPU by opening Windows Task Manager by choosing Ctrl +Alt+ Del. Look under the
Performance tab - there you’ll see a diagram of the CPU usage. Open the swf-file in a browser, both
Explorer and Firefox and check it against the diagram. It can be a good idea to close all the other
programs you have running so that the indication of cpu percentage will be as correct as possible.

Here’s a few ideas on how to lower an ads cpu usage:
• Use as few animations as possible. Animations that uses a lot of mathematical calculations
are killing the cpu (ex. snow flakes).
• Delete unnecessary keyframes and use the tween function instead of frame by frame
animation.
• Lower the frame rate – i.e. number of pictures pr. Second.
• Avoid using a lot of masks, transparency etc.
• Limit the changes between each keyframe (ex. it’s not necessary that both the airplane and
the clouds moves at the same time).
• It is preferred that all activity in the ad should be activated by the reader – this saves a lot of
the cpu usage.
• Use vector graphic.
• Pictures used more than once should be converted into symbols.
• Minimize the use of different fonts and don’t convert fonts into symbols.
• Try not to use loops or timer functions – this often uses a lot of cpu

Flash Video/Feed
If the ad exceeds the maximum KB it is possible to use an alternative called ”feeding” – a technique
used to shorten the downloading time of a webpage. Feeding is mainly being used in ads which
contain video. Here’s the procedures:
• You make a smaller flash file (kind of a”holder” that doesn’t exceed max kb) which loads an
external swf file.
• The file being loaded is called "feedfile" and the file loading the feedfile is called a
shimfile/holder/container.
• If we are supposed to host the feed file we accept a file of max 500kb. And if we are hosting it
the url where we place it must be coded into the holder. You should contact the traffic dep. if
you wish to do this - to get the correct information needed.
• A Video feed (flv) can only start on click.
Html
Be aware of that these ads have to be run through our ad serving system, and sort of be infiltrated with
the code which builds up our site. This means that the use of css and javascript can affect our pages if
some guidelines aren’t followed.
Most important are:
- CSS must always be given unique names.
- Standardtags must also be given unique names.
-

,

,

tags must be removed.
- Be sure that the html ad is compatible with browsers such as Opera and Firefox/Mozilla, as
well as IE.